Connection
The platforms and networks that shape how capability connects with opportunity.
Talent marketplacesSkills + assessmentRecruitment + matchingLearning + mobilityCreator + independent work platforms
For founders
Building in the Future of Work?Do it with NoBa.
We back ambitious founders building the companies reshaping work, and work alongside them to turn ambition into execution.
Where we see opportunity
Where we see opportunity to build change in the Future of Work.
Execution
The systems and intelligence that shape how people, software and agents get work done.
AI agents + workflow automationWorkforce planning + schedulingVertical work softwareProductivity + collaborationDecision intelligence
Participation
The infrastructure and incentives that shape how people engage with work.
Benefits + financial wellbeingFlexible workforce infrastructureOwnership + incentivesWorkforce trust + complianceEngagement + community
Investment criteria
What we look for.
We invest in ambitious early-stage companies building in the Future of Work.
- Stage
- Pre-seed to Series A. Companies must qualify for SEIS or EIS at the point we invest.
- Geography
- UK-built, with global ambition.
- Traction
- A product in market with evidence of customer demand.
- Focus
- Building within one or more of our three Future of Work themes: Connection, Execution or Participation.
- Technology
- Technology and data are central to how the business creates value.
- Founders
- Ambitious teams with the ability to build and execute.
Think you fit?
Apply to NoBaMore than capital
Building a business takes more than capital.
We know because we’ve done it.
NoBa was built by founders and operators. We know that start-up success is fundamentally about execution: making the right decisions, building momentum and strengthening the business as it grows.
That’s why we combine capital, capability and community around the companies we back.
Capital
Investment behind the opportunity.
Capability
Practical support around execution.
Community
People, expertise and relationships that can help.
Elevate with NoBa
Build with intention.
Elevate is our hands-on programme for newly backed founders. It creates the space, challenge and specialist input to turn ambition into a clear 12 to 18 month growth plan.
6 workshops. Targeted advisors. Boardroom review. One plan you can defend, adapt and execute.
Explore ElevateSupported by
Beyond Elevate
Elevate is just the beginning.
Companies completing Elevate become part of the NoBa portfolio. We keep working alongside founders as the business develops, helping with the decisions, challenges and opportunities that shape its growth.
From direction to momentum
Sharpen the strategy. Build the route to market.
We work with founders on the choices that turn an ambitious proposition into focused execution, from commercial strategy and product direction to go-to-market and sales.
Commercial strategyGo-to-marketSalesProduct + technology
From momentum to resilience
Strengthen the company around the opportunity.
As the company grows, we help founders strengthen the foundations around it, from leadership and governance to the processes and capability needed for the next stage.
LeadershipTeamGovernanceBusiness processes
What it feels like to build with NoBa
Stay close to the businessFocus on what matters mostIntroductions with a purposeWork through difficult decisionsBring ambition
Building something that fits?
Tell us what you’re building, why it matters and why now.